Useful digital marketing tools

I made some notes for digital marketers as we need to understand how our brand/product known, received and accepted from the phase of REACH, ACT, CONVERT and ENGAGE (RACE) with their audience.

Below some tools that might be useful (but not limited to) to analyze brand/product REACH to the audience/visitors:

1. Site Audience Comparison, like Alexa, Goggle Analytics and Similarweb.
2. Digital Analytics Tools: Goggle Analytics
3. SEO keyword analytics: SEMrush, Google Keyword or Google trend
4. SEO Rank Checking: Google Search Console, SEMrush
5. SEO site crawling: Yoast, Google Search Console
6. SEO Backlink analysis: Google Search Console, Bing Ads
7. Adwords Paid Search analysis: SEMrush, Bid Cops
8. Influencer Outreach & Management: Lithium,
9. Data Management platform and audience targeting: Neustar, Cxense/Piano, Webengage, Netscore, MoEngage

Below some tools category to analyze the ACT on leads and share from your brand/product:

1. Page engagement tools: Hotjar, Clicktale
2. Content Management System: Sitecore/ORMDigital, Adobe Experience Manager, Acquia
3. Blogging tools: Wordpress, Drupal, Movable Type
4. Content curation and Authoring tools: Evernote, Scoope, Feedly
5. Landing page creation and Testing tools: Instapage, Whispir, Leadpages
6. Digital Asset Management: Adobe Experience Manager, Vimeo, Wistia, Uberflip
7. On-site push notification: Evergage/Salesforce, Salecycle, Hellobar, Brightinfo

The third phase is for CONVERT into sales, as below tools category:

1. Personalization for eCommerce: Evergage/Salesforce, Salecycle
2. E-commerce cart recovery: Salecycle, Optilead, CloudIO
3. A/B and multi-variate testing tools: Convert, Optimizely, Sitespect
4. E-commerce management: Magento, Woothemes, Shopify, Actinic
5. Product and Customer review tools: Trustpilot, Feefo
6. Call tracking: Infinity, Convirza, Calltrackingmetrics
7. Livechat: Olark, Liverperson, Livechat

The last phase is ENGAGE in order to get repeat order and referrals tools category:

1. Social Media publishing focus: Hootsuite, Sproudsocial, Buffer
2. Social media listening tools: Ivosight Ripple10, Buzzmo, Socialmention
3. Social media campaign tools: Shortstack, Spredfast
4. Online Customer Service tools: Ivosight Sociomile, Zendesk, Freshdesk, Freshwork
5. Marketing Cloud, CRM, Campaign Management Tools: Salesforce, Marketo, Webengage, Netscore, MoEngage
6. Email marketing automation: Mailchimp, Getresponse, Constantcontact
7. Email marketing optimization: Surveymonkey, Typeform, Hotjar

*Taken from various reading and resource and still many more not limited to only above list.